A New Era for Thai Automotive
The joint venture between King Gen and Chery International marks a transformative moment in Thailand's automotive history. Unlike traditional foreign investment models where overseas entities retain full ownership, this partnership ensures Thai leadership in the country's EV future.
This structure represents more than a business arrangement; it's a strategic shift that elevates Thailand from an outsourced manufacturing base to a genuine production hub with domestic ownership and decision-making authority.
Government-Endorsed Partnership
The Joint Venture signing ceremony was honored by the presence of Ms. Supamas Isarabhakdi, Minister of Higher Education, Science, Research and Innovation (MHESI) and member of the National Electric Vehicle Policy Committee. This government endorsement underscores Thailand's commitment to establishing itself as a global EV production hub.
The partnership delivers substantial benefits to Thailand: job creation, transfer of advanced manufacturing technology, development of local engineering talent, and a foundation for ongoing EV research and development within the country.
